Fashion Week Istanbul was launched today as virtual four-day event featuring 30 established and upcoming designers, including Dice Kayek and Zeynep Tosun, who have all produced short films to showcase their collections.
This season the biannual event is being relaunched by the Istanbul Ready-to-Wear and Apparel Exporters’ Association (IHKIB), under the leadership of the Republic of Turkey Ministry of Trade, after ending their ongoing partnership with Mercedes-Benz.
The fashion event is also being supported by the Turkey Promotion Group (TTG), the Fashion Designers Association (MTD) and Istanbul Fashion Academy (IMA) established under Turkey Exporters Assembly (TIM).
Organizers are looking to introduce Turkish designers and brands to a global audience, as they look to transform Turkey as an important hub in the global fashion industry, beyond its current identity as a leading apparel and textile manufacturer. It hopes to accelerate this through the creation of a Turkish Fashion Council, to not only nurture local talent but to help develop partnerships to drive forward the Turkish fashion industry.
On the opening day, New Gen by Istanbul Fashion Academy will place the spotlight on five young talents, Aycan Hakalmaz, Ezgi Yildirim, Beyza Eyuboglu, Avishan Daneshfar, and Essin Baris, followed by fashion films from Mehmet Emiroglu, Ceren Ocak, Niyazi Erdoğan, Nedo by Nedret Taciroğlu, Tagg, Lug Von Siga and Dice Kayek.
Other designers taking part includes Çiğdem Akın, Cihan Nacar, the Museum of Fine Clothing, Hakaan Yıldırım, Hatice Gökçe, Mehtap Elaidi, Meltem Özbek, Mert Erkan, Murat Aytulum, Nej, Nihan Peker, Özgür Masur, Özlem Kaya, Özlem Süer, Sudi Etuz, Red Bears, Tuba Ergin, Tuvanam, Y Plus, Zeynep Erdoğan, and Zeynep Tosun.