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Jeans one of the most popular searches among Americans: Study


US consumers are searching for jeans in a big way reveals data from product intelligence company Trendalytics. This is due in part to denim’s new cycle of loose fits and wider silhouettes. As per a Sourcing Journal report jeans searches are up 33 per cent since the same time last year and up 13 per cent since 2019. Searches for looser fits have more than doubled from 2019 and continue to grow. On an average, 6,40,000 people are searching for baggy styles, up 74 per cent since last year, with a heavy emphasis on mom jeans. But there are twice as many skinny products on the market as there are non-skinny.

Mom jeans, as well as their skinny counterpart, will continue to be top trends through 2021 followed by baggy jeans, flares and jeggings. Along with the skin-baring trends dominating post-pandemic fashion, bottoms that show some leg are considered styles to watch. Ankle jeans, flare cropped jeans and capri pants are all gaining traction as well.

Color denim is also having a moment. Purple is second only to black jeans. Purple accounts for 42 per cent of colored denim searches, followed by green and pink at 15 per cent, red at 14 percent, yellow at six per cent and orange at five per cent.