Kornit Digital, a worldwide market leader in digital textile printing technology, announced that the company will be exhibiting at the upcoming Pure Origin event, taking place February 9-11 at the Olympia London. Hosted in conjunction with Pure London, Pure Origin is billed as “the UK’s only fashion sourcing show to bring every element of the fashion supply chain together in one location.”
The Kornit exhibit will call on brands and manufacturers to produce fashion in the most sustainable manner possible, approaching the fashion market with a statement that clothing can be produced on demand, in a profitable manner, without compromising on environmental concerns.
With its unique single-step printing solution and proprietary water-based NeoPigment inks, Kornit Digital enables on-demand textile manufacturing in a sustainable way. Furthermore, these solutions provide retail-quality impressions that enable retailers to become e-tailers.
“Kornit’s solutions answer the fashion industry’s rising need to correct its impact on the environment, a problem perpetuated by overconsumption and the growing number of designer collections,” said Omer Kulka, Kornit’s VP of Marketing and Product Strategy. “Conventional analog technology is ill-suited to this challenge, and not built for short runs or on-demand production. With e-commerce driving an expectation of immediate gratification, the industry demands efficient, sustainable, digital means of production, which lies at the core of Kornit’s value proposition.”