Sourcing at Magic will take place at Las Vegas Convention Center in Las Vegas from February 20 to 23, 2017. This is the largest biannual US trade show for the global retail fashion industry and supply chain, especially apparel, footwear and accessories. It is known for staying ahead of trends, while continually revamping, expanding and refining its floor offerings. This edition will unveil a new African Pavilion and a refreshed women’s fashion showcase.
The African Pavilion will feature 11 countries including Kenya, Ethiopia, Madagascar, Mauritius, Nigeria, Rwanda, South Africa, Lesotho, Ghana, Cameroon and Uganda. Additional new features will include an African-inspired fashion gallery, an African designers’ showcase and special events inside the Africa Lounge.
Another show category, WWDMAGIC, will debut with new look and feel at the upcoming event. As the largest showcase of women’s apparel and accessories in the fashion industry, the category’s new, more streamlined aesthetic will feature modern, colorful and eclectic designs and initiatives, including 8 ft. walls, inspiring signage, redesigned lounges and sleek design finishes.
Along with the redesigned show floor, new features will include a modern trend presentation, a blogger social house and a DJ lounge. Sourcing at Magic is held every February and August. It attracts thousands of attendees from more than 80 countries.