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Lenzing, Jeanologia to display advantages of laser finishing on TENCEL

In conjunction with latest TENCEL fabrics and garments, Lenzing has created a technical brochure detailing the advantages when using latest laser laundry technologies. Lenzing is a worldwide leader in wood-based fibers.

Traditionally, fashion laundry has been a low-tech industry driven by manual labour and poor environmental standards. However, the apparel industry is starting to turn to technology not only to reduce its reliance on workers, but also to drive new product development and new environmental thinking. As Jeanologia developed their business to become a leading thinkers and supplier of sustainable laundry machines and techniques, new opportunities have arisen with TENCEL fabrics. Under the banner of ‘Light Sensitive’, Lenzing and Jeanologia have conducted a study to demonstrate the advantages of laser technology when using TENCEL fabrics.

Jeanologia is a Valencian based consultancy that works and collaborates with many textile and apparel companies. It focuses on industrial solutions in garment finishing, developing under sound principles of ecology, efficiency and ethics. The relationship between TENCEL & Jeanologia dates back to 1994 and between then and now both have participated in many different projects together. The relationship is such that they now are highly familiar with each-others know-how, such that working together has become almost second nature, claimed Michael Kininmonth, Project Manager from Lenzing.