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Liberty Fairs in Las Vegas showcases new denim concepts for Fall ’18.

Kristina Jensen, PRPS women’s account executive disclosed PRPS is adding a bit of stretch to its premium Japanese denim collection. The amount is marginal at around 1.5 to 2 per cent but delivers just enough give while maintaining the brand’s DNA. The well-known denim label is also launching its first-ever collection made in Italy for fall. The capsule features Japanese fabrics designed and stitched in Italy with new cuts demanded by the European markets, including straight and wide leg crop. The collection is expected to retail for $248-$448.

Levi’s Made & Crafted presented its largest collection, including a wide range of button-down shirts and hoodies. For Fall ’18, Levi’s welcomes the addition of the 501 and 511 for men and the 700 series for women. Ingrid Rodriguez, Royal Workshop Chief of Operations, said designing in the confines of what’s available in large quantities forces a higher level of creativity. The brand sources bulk vintage goods from warehouses and reintroduces pieces with chain fringe and Tiffany rhinestone settings.

Other styles are hybrids, such as the vintage Levi’s jacket with an elongated military camp fabric bottom. The brand will start looking outside the 50 states for the same. Australian label Outland Denim made its US debut at Liberty Fairs with prices around $200, the men’s and women’s denim collection targets the premium luxury market. Founder James Bartle proudly says, the biggest point of difference from other brands is that they have a story.

Turkey-based mill Calik made its second appearance at this Liberty show. Calik showcased Athfeat, a collection of athleisure jeans, leggings and jackets made with its Fly Jean concept. The garments were created by Turkish designer Ozak Tekstil. Fly Jeans use Invista’s Lycra fibre, Coolmax and Thermolite IR to create true performance-driven denim. The lightweight fabric keeps the wearer cool, dry or warm without bulk, offers excellent shape retention and has a creamy soft touch while maintaining the authentic look and wash down of denim.

 
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