Post L’Oréal, it is now LVMH's turn to partner Station F. Together, the French luxury goods giant and Parisian start-up incubator have set up a new luxury and high-tech program, featuring 23 start-ups from all over the world working on innovative solutions for the luxury market.
This news was discovered in a tweet by Station F — the world's largest business incubator — based in a former Parisian rail freight depot known Halle Freyssinet. The project's start and other details will be revealed in spring.
The program is reportedly designed to support emerging companies developing high-tech solutions for the luxury industry, tapping the expertise of LVMH which has recently opened an academy of leather goods and jewellery craftsmanship in Florence. The luxury group is following in the footsteps of L’Oréal, which picked Station F to monitor promising digital beauty start-ups, becoming the latest partner of the incubator founded by Xavier Niel.