Reliance Industries in association with the United Nations and House of Anita Dongre has developed R Elan, a fashion line made of 100 per cent pet bottles. Discarded pet bottles are recycled into garments. This range is a blend of art and smart, with fabrics that provide several attributes such as enhanced performance, aesthetics, and sustainability. The brand is meant to serve growing consumer demands for better functionality, aesthetics and sustainability, while ensuring each level of the value chain is also benefited.

R Elan encompasses a wide range of fabrics providing superior aesthetics, functionality and sustainability. This large superior product range can serve multiple brands across multiple applications. The brand is experiencing a high level of acceptance from various brands across different applications such as active wear, denim, formal wear and women’s wear. Reliance expects this to be a pioneer in increasing acceptance of specially engineered polyesters.

World over the environmental dangers of fast fashion model of use and throw with seasonal trends are giving rise to slow fashion – where ecologically friendly clothes are designed for long term wear. Materials used are available resources which cut down the carbon footprint greatly. This not only makes fashion economically sustainable but also ecologically friendly.