Soorty’s new project, the ‘Soorty Organic Cotton Initiative’ aims to pioneer the use of organic cotton farmed with regenerative practices in denim production. The project aims to reach out to farmers across Balochistan in Pakistan and identify receptive communities which would like to transform their small holdings into exclusively organic farmlands over long term. The project will kick off in Nall in Balochistan’s Khuzdar District.
Soorty has partnered WWF-Pakistan and the Department of Agriculture Extension, Balochistan to carry out its new initiative and will also receive support and input from the Laudes Foundation. Over the coming four years, SOCI aims to bring around 7,000 acres of land under organic cotton cultivation and produce over 17,000 metric tons of Seed Cotton and 6,000 metric tons of Cotton Lint.
By guiding Balochistani farmers to produce organic cotton, Soorty aims to uplift communities and enable them to increase their income. Ameliorating organic farming practices in the region will also help the environment and help to promote sustainably produced denim across the fashion industry.