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Swedish brand Lindex turns its focus on sustainability in a big way

Lindex’s production of sustainable garments has gone up 64 per cent over the last year. Sustainable includes clothing items made with recycled fibers or using identity cottons such as BCI or organic cotton. Lindex is a Swedish fashion retailer. Its aim is to make 80 per cent of its garments from sustainable sources by 2020. It has already achieved a target of 42 per cent.

Lindex has started collecting discarded textiles and garments from customers through approximately 50 of its stores (which are just over 10 per cent of the store total), with future plans to scale this up. The company sees a great potential in using post-consumer recycled fibers and fabric. Its first sneaker made in upcycled denim fabric was in the market this spring. Using post-consumer recycled materials in its products will be even more important and common in the future.

Lindex has improved production processes using new tech solutions to use less water, energy and chemicals in clothing production. As a result almost all of Lindex denim is now produced with more sustainable processes as well as being made of sustainable cotton. Lindex is one of Europe's leading fashion chains, with more than 490 stores in 18 markets.