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The Lycra Company partners with Browzwear


The Lycra Company has partnered with Browzwear, a pioneer of 3D software for the apparel industry. The new partnership will allow customers to digitally create activewear, denim, swimwear, ready-to-wear and intimate-apparel fashions that include Lycra fibers and can be sourced directly from one of 15 global mills.

Lycra will be incorporated into the platform with a special section where designers will be able to choose from a vast certified fabric library to build avatars. The collaboration will further evolve into more knowledge sharing and things that it can develop together to combine Lycra’s science of fit with their science of 3D visualization, says Julian Born, CEO, Lycra.

Creating digital garments via Browzwear streamlines the production process and reduces the need to manufacture samples, saving time and reducing waste for more-efficient and sustainable operations. When paired with fibers that are designed to increase durability and garment life, Lycra states, the partnership will have an outsized impact on elevating the fashion industry’s sustainability efforts.

Founded in 1999, Browzwear is a pioneer in digital solutions for the fashion industry. For technical designers and patternmakers, Browzwear rapidly fits graded garments with accurate, true-motion material replication, while Browzwear’s Tech Pack provides manufacturers with the tools they need to produce physical garments perfectly the first time and at every step from design to production. The goal is to help apparel companies sell more while manufacturing less, increasing both ecologic and economic sustainability.


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