True Religion has launched an exclusive capsule collection in partnership with streetwear brand Bad Weather, owned by American rap artist, songwriter and producer, Chief Keef.
The Bad Weather x True Religion collection offers a range of men's apparel and accessories, including t-shirts, hoodies, denim vests, jeans, and various accessories. It features co-branded hardware, heavyweight fabrics, vintage dyes, and distinctive textures, all celebrating True Religion's heritage while looking ahead to future growth.
The initial collection debuted on truereligion.com, with a second drop planned for Fall. Prices for accessories range from $20 to $79, while key pieces like tees, jeans, hoodies, and vests are priced between $69 and $259.
Kristen D’Arcy, Chief Marketing Officer, True Religion, says, the partnership between Bad Weather and True Religion explores new denim treatments, graphic designs, and cutting-edge silhouettes. It's a unique collection that will resonate with Chief Keef’s loyal Bad Weather fans and the customers of True Religion customers alike.
Commenting on the collaboration, Chief Keefreminisces about his initial partnership with True Religion in 2022, marking the 10-year anniversary of his song ‘True Religion Fein.’Having established his own clothing brand, Chief Keef says, he feels a deep connection partnering again with True Religion.
