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Welspun India launches upgraded traceability solution


Welspun India has launched its upgraded multi-level traceability solution Wel-Trak 2.0, enabled by blockchain, artificial intelligence, and cloud technologies, to track millions of finished products across its value chain. Wel-Trak 2.0 is an upgrade to Wel-Trak, the company’s patented end-to-end traceability technology introduced in 2018. It is designed to help the stakeholders – from retailers to farmers and manufacturers to suppliers, traders, certifying bodies, and end consumers – to track raw materials throughout the supply chain back to their origin.

Welspun India is one of the largest manufacturers and exporters of bed & bath textile products globally. The company’s portfolio comprises wide range of home textile products such as terry towels, bed linen (basic bedding and decorative bedding) rugs and bathrobes.Welspun India is based in Mumbai, Maharashtra, India. It exports more than 94 per cent of its home textiles products to more than 50 countries. It exports more than 68 per cent of its production to US, 23 per cent to Europe and the balance to Middle East, Australia, Mauritius. It supplies to 17 out of the top 30 retail chains in the world.