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Wrangler launches new sustainability platform


Wrangler®, a global icon in jeanswear and casual apparel, has launched a new sustainability platform- WeCare Wrangler™ As per Textile World, the platform unites the brand’s legacy of sustainability with measurable goals designed to bring consumers the apparel they know and love while reducing the brand’s environmental impacts.

Coinciding with the launch of the WeCare Wrangler platform, the brand has launched the new Retro® Green Jean assortment which improves on favorite Wrangler styles with a variety of natural fibers, recycled hardware and eco-friendly materials from the hem to the waistband and everything in-between.

The WeCare Wrangler platform is guided by three key focus areas: Planet, Product and People. From protecting the soil, to saving water, to reducing waste and energy use, Wrangler is dedicated to challenging itself to leave less of an impact on the planet. It is committed to doing right by all people with the products it makes.