Apparel Group, a leading fashion and lifestyle retail conglomerate, has unveiled Koton’s reimagined concept store at Dubai Mall, marking a strategic milestone in the brand’s expansion across the Gulf region. Situated on the first floor of one of the world’s top shopping destinations, the store introduces an elevated retail identity focused on women’s and teen fashion.

The refreshed concept reflects Koton’s global brand evolution and Apparel Group’s commitment to strengthening international partnerships. Featuring a modern layout, immersive visual merchandising, and trend-led seasonal collections, the store is tailored to the tastes of the UAE’s dynamic fashion consumers.

Neeraj Teckchandani, CEO of Apparel Group, stated, “This milestone reinforces our vision of driving global brand growth through regional excellence. The GCC retail landscape is shifting rapidly, and Koton is ideally positioned to lead in the value-driven fashion segment.”

Koton Chairman Yılmaz Yılmaz emphasized the strategic significance of the Gulf region, noting, “Dubai Mall is a prestigious location for our new concept launch. Our collaboration with Apparel Group sets a strong foundation for continued growth. We also plan to launch Koton.com in the region and open nine new stores by the end of 2025.”

Koton currently operates 18 stores across the UAE, Saudi Arabia, and Bahrain. Expansion plans include market entries into Kuwait, Oman, and Qatar. Globally, Koton runs 449 stores in over 70 countries, offering affordable fashion with a strong focus on sustainability and women’s empowerment.

The Dubai Mall launch underlines Apparel Group’s pivotal role in driving Koton’s growth in the Gulf’s high-potential retail sector.