In a recent homecoming, Behno, the international handbag label headquartered in New York with manufacturing units across India, has launched its retail operations in India. Founder ShivamPunjya, who shuttles between Mumbai and New York, leads a nomadic life while staying rooted in India, where his heart and creations find their inspiration.
Behno's bags tell stories through their intricate tie knots, representing the union of artisanal communities striving for a better world. Shivam explains that "Behno" comes from the word "behen" (sister), reflecting the camaraderie among women working in factories. Katrina Kaif, a global icon and advocate of mindful consumption, has recently become an investor and brand ambassador for Behno.
The bags, available in a kaleidoscope of colors, now carry her seal of approval. Shivam praises Katrina's interest in sustainability and her willingness to be intimately involved, including providing references for photoshoots. Shivam's journey began in 2013 during his research on public policies in India, where he collaborated extensively with women in Jaipur and Hyderabad.
The tragic Rana Plaza incident in Bangladesh further spurred his dedication to making a difference. Inspired by his family's advice, he chose to take action, leading to the birth of Behno's ethical and empowering approach to fashion.
