Brendan Sullivan has been appointed VF Corp’s new President of Sportswear. Sullivan earlier served as VF’s VP, direct-to-consumer. In his new role, he is responsible for the brands Nautica and Kipling.
Prior to VF, Sullivan held various retail roles at leading companies including the Borders Group and L Brands, where he focused on operations, merchandising and marketing. He joined VF in 2007 as vice president, retail services. He led the direct-to-consumer business for VF's brands Contemporary and Timberland and later focused on VF’s direct-to-consumer European business.
Sullivan is a proven leader, with a track record of success in VF and the retail industry. He understands the power of the Nautica and Kipling Brands, and his experience in today's dynamic in-store and online consumer environment provide him with an ideal skill set to lead and grow VF's Sportswear organization.
VF Corp’s brands include Vans, Kipling, Lee and The North Face. The Asia Pacific market and in particular China represents robust growth opportunities for VF Corp. The plan is to continue to focus on locally relevant innovation, further invest in demand creation and leverage its scale and capabilities to fully capitalise on the growth opportunities and take market share. VF brands currently maintain a presence in more than 170 Chinese cities.