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Chanel acquires British men’s swimwear label Orlebar Brown

After acquiring a 20 per cent stake in F.P. Journe, luxe brand Chanel has bought British high-end men’s swimwear and board shorts label Orlebar Brown. The purchase was made from the label’s founder Adam Brown, the Piper investment fund and a few minority shareholders. Adam Brown, who founded Orlebar Brown in London in 2007, will continue to act as the brand’s creative director, alongside CEO Paul Donoghue.

This acquisition offers an ideal opportunity for collaboration between Orlebar Brown and Eres. Orlebar Brown could enable Eres to boost its digital expertise and optimise its omni-channel distribution strategy. Orlebar Brown, on the other hand, can benefit from the retail experience and know-how of a long-established player in the high-end beachwear segment. Orlebar Brown was launched as an online brand 11 years ago, and 40 per cent of its current sales are generated via its e-tail site. The label has a brick-and-mortar network of 24 directly owned stores in 11 countries, and is also available at over 250 specialised retailers.

 

 
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