Cos, the minimalist label aimed at creative professionals owned by H&M, is debuting at at Pitti 94, the latest edition of the world’s most sleekly organized menswear fashion week.
For Pitti, Cos presented inside the rarefied Renaissance cloisters of the Istituto degli Innocenti. The troupe attired in the spare yet chic Cos x Pitti Uomo collection. The main features of this collection included elongated and voluminous cuts finished with displaced buttons and exaggerated lengths and made in mono-colors of gray, navy blue, fine white and putty gray.
Cos plans to open 10 boutiques before the end of the year adding to its current chain of 248 stores worldwide. These include: Basel, Switzerland and Changsha, China which both open this Friday. Also planned for 2018, openings in Hotel Dieu in Lyon, France; Kuala Lumpur, Malaysia; Austin Texas and Los Angeles in the USA; Augsburg, Germany; Lyngby, Denmark; Brisbane, Australia and Bangkok, Thailand.
