A social enterprise focused on sustainable textile supply chains, CottonConnect is launching pilot projects for Kasturi and Suvin cotton in India. The London-based organization, with a strong Indian presence, aims to enhance farmer capacity, promote women’s empowerment, and ensure traceability.

Discussing their plans, Alison Ward, CEO, and Kinner Lakhani, COO highlighted their collaboration with the Cotton Corporation of India for Kasturi Cotton, a premium, traceable variety. CottonConnect has signed an MoU with the Indian government and trained ginners on Kasturi Cotton's quality parameters. Ward believes Kasturi Cotton can become a powerful brand, with India leading quality control rather than relying on external regulations.

CottonConnect is also exploring Suvin cotton, a high-quality, extra-long staple variety, due to brand interest. Suvin, though currently produced in small volumes, has potential for boutique brands. The organization, with 70 per cent of its staff in India, uses its ‘TraceBale’ platform to track cotton from farm to finished product, ensuring transparency for retailers and consumers.

The TraceBale platform has registered 580,000 farmers, primarily in India, and traces 590,000 tonnes of cotton. It uses QR codes, DNA markers, and digital documentation for comprehensive traceability. CottonConnect is also focusing on sustainable practices, including the circular economy and regenerative agriculture.

Ward highlights the growing demand for traceable and organic textiles from retailers like Primark and C&A. Lakhani notes the increasing adoption of Human Rights Due Diligence (HRDD) by Indian textile companies. CottonConnect works with ginners on a code of conduct and has trained 25,000 farmers in regenerative practices, reducing pesticide and water use while increasing productivity. The organization is committed to advancing sustainable and ethical practices in the Indian textile industry.