Abercrombie & Fitch Co has entered into a new multi-year partnership with the Dallas Cowboys, naming the brand as an Official Fashion Partner for both the team and the Dallas Cowboys Cheerleaders. This marks the first partnership of its kind between Abercrombie and National Football League (NFL) team, following the NFL's recent designation of Abercrombie as an Official Fashion Partner for the league.

This new collaboration builds on the success of Abercrombie's current NFL product line, which already includes Dallas Cowboys gear for men, women, children, and pets. As part of the partnership, Abercrombie will sell its licensed Cowboys collection at select Cowboys pro shops and have a significant presence at AT&T Stadium and The Star. The brand will also be featured at key team events, including home games, the Cowboys Club, and Dallas Cowboys Women’s Association events.

Carey Collins Krug, Chief Marketing Officer, Abercrombie & Fitch Co says, the company’s partnership with the Dallas Cowboys allows it to connect fashion and football in a way that extends well beyond game day. They are bringing their approach to style into the Cowboys’ world, from the players to the larger fan community.

In a unique twist, Abercrombie has also teamed up with Cowboys wide receiver CeeDee Lamb and tight end Jake Ferguson as early participants in the brand's ‘Style Concierge’ program. This program gives select NFL players access to Abercrombie stylists for their off-the-field looks. Fans will get a chance to buy player-designed apparel when CeeDee Lamb's collection debuts later this season in select Abercrombie stores and on their website.

According to Charlotte Jones, Chief Brand Officer, Dallas Cowboys, the NFL and fashion are more aligned than ever, which makes this partnership with Abercrombie an impactful step forward. Together, they are taking the intersection of the Cowboys brand, lifestyle, and apparel even further.