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Denim brand 7 For All Mankind forays into ready-to-wear market

American denim brand 7 For All Mankind is planning to foray into the ready-to-wear market. The jeans maker, who introduced denim priced over $200 is collaborating with London-based fashion label Marques’ Almeida. The 19-piece capsule collection will launch mid-November and include T-shirts, flared trousers and denim jackets. With prices ranging from £80 to £1,450 (about $104 to $1,886), it will be sold at selected retailers, including Selfridges in London and Net-a-Porter.

The collaboration comes ahead of Marques’ Almeida’s move to Paris Fashion Week in September. Launched in 2011 by London-based designers Marta Marques and Paulo Almeida, and propelled by the success of its signature frayed denim pieces, the label won the LVMH Young Fashion Designer Prize in 2015.

The partnership follows a trend where denim brands, such as Acne Studios, Rag & Bone and Frame, are increasingly expanding into ready-to-wear market. According to research firm Euromonitor, the global premium denim market is projected to hit $21.4 billion by the end of 2018. Brands are increasingly weary of remaining in a single category as the market becomes more saturated.

 

 
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