Ellen McArthur Foundation’s Jeans Redesign Project is promoting circular economy by creating long-lasting, recyclable jeans. The Jeans Redesign Project was launched with the help of over 80 denim experts. So far, the initiative has successfully helped launch various styles in the market and is endorsed by various leading brands like H&M, Gap, Lee, Wrangler, Weekday, Triarchy and Reformation.
Several brands adhere to these guidelines and produce several products. Brands like H&M, Mud Jeans, Outland Denim, Triarchy and Boyish have launched such sustainable garments while other bands like Lee, Wrangler, Urban Outfitters, Gap, Banana Republic and Reformation plan to launch more such garments by March 2021.
The Ellen McArthur Foundation initiative emphasizes the importance of circular economy in fashion and especially denim. It serves as an important initial step in the promotion of sustainability in the industry.
The Ellen McArthur Foundation hopes that brands will build on the principles to this project and adopt additional practices for all kinds of garments produced.
