OTB Group-owned Diesel has appointed Eraldo Poletto new CEO for North America. He will report to Massimo Piombini, Global CEO, Diesel and lead the Italian firm’s development in a key market with great growth potential for the brand. As per a Sourcing Journal report, Poletto will help drive the brand’s growth in the US and Canada markets. He was earlier CEO and president of Stuart Weitzman brand since 2018.
Prior to this, he served as the managing director of several Italian companies, including Salvatore Ferragamo and Furla, where he played a significant role in the brands’ development on a global scale. Poletto also worked at Retail Brand Alliance Inc. for 15 years, where he was involved in the international growth of the Brooks Brothers brand.
Poletto’s luxury pedigree also has the potential to become an asset as Diesel creative director Glenn Martens works to elevate the brand’s collections with sustainable denim, higher-priced footwear and its first-ever runway show at Milan Fashion Week in February.