Common Objective (CO), a new digital platform that aims to make sustainable business decisions easier for the fashion industry has been launched.

The digital platform has been launched by Ethical Fashion Group in collaboration with the Global Organic Textile Standard (GOTS), Fairtrade, World Fairtrade Organisation (WFTO), Fashion Revolution, and other leading fashion industry bodies

By matching actors along the supply chain and providing data-driven, solutions-focused information, CO hopes to improve the day-to-day practices of textiles and clothing companies around the world.

The CO platform will act as a basic tool that will enable fashion professionals and businesses to do business better, match users based on their specified needs, with suppliers, buyers, experts and resources and reward sustainability by assigning weights to several elements of CO business profiles that impacts search ranking on the site.

The Ethical Fashion Group has also mapped the size and impact of the fashion industry – drawing from over 500 sources including the Pulse Report, the Fashion Transparency Index, market research data and production data.