The company has been preparing for the sale for four months.

They have analyzed customer behavior, identified demand patterns, and prioritized categories and products.

Flipkart's value commerce division, Shopsy, is expecting a remarkable growth of more than double in all significant performance indicators during its annual festive sale known as the "Grand Shopsy Mela," which commenced on September 11.

A senior executive from the company revealed during a discussion with ETRetail that preparations for this yearly festive sale commenced approximately four months ago. Their strategic efforts encompassed the comprehensive analysis of customer behavior, identification of demand patterns, prioritization of categories and products, and determination of price points to emphasize.