French fashion brands and lifestyle startups are setting their sights on the $12 billion Gulf market, which boasts a young and digitally-savvy population, according to industry experts. At a panel discussion during the Vision Golfe event in Paris, speakers emphasized the potential for further promoting French lifestyle products, cosmetics, and fashion brands in the Gulf Cooperation Council (GCC) region.
While acknowledging the existing popularity of French products among Gulf residents, panelists stressed the importance of targeting the region's youth and their expectations to take it to the next level.
The discussion featured top executives from luxury brands and marketing companies and was organized by Business France. The speakers highlighted the common factors of the Gulf markets and emphasized the strong demand for French luxury products, particularly in cities like Dubai.
They also noted the evolving purchasing habits, with consumers often opting for luxury boutiques in major cities or shopping malls, creating opportunities for French companies to tap into the emerging middle class in the region.
