Good on You, a consumer-facing platform that assesses brands on their impact on people, planet and animals, has rated denim brand Kings of Indigo as “great,” which indicates Kings of Indigo received a five out of five overall rating.
To date, Good On You has assessed more than 2,000 fashion brands. While it awarded Kings of Indigo a “great” rating, there were two areas in which it showed the brand could improve: people and animals. Kings of Indigo, however, is putting steps in place to better address both categories. By 2021, the company will have adjusted its workers’ wages to account for cost of education and savings. It also declared in its 2020 sustainability report that it would continue research on living wages, request detailed open costing from suppliers, and participate in the Fair Wear living wage incubator 2.0 in order to reach those goals.
As for the animal category, Kings of Indigo uses sheep’s wool in some of its collections, and despite it being 100 percent recycled, it’s still unable to be classified as a vegan company as a result.
Kings of Indigo is committed to staying ahead of sustainable practices, and has been certified by The Global Organic Textile Standard (GOTS), OEKO-TEX, OCS100 and GOTS. Its latest sustainability report outlined those certifications and more, as well as its water-, chemical-, and energy-reduction practices. The report showed that, of the 82 jeans styles in its Spring/Summer 2020 collection, half are measured as having no impact or low impact on the environment.
