H&M Group has announced a major initiative, called Treadler, around sustainability and its supply chain with a fairly radical move that will see it offering access to its global supply chain to external companies. The B2B project is part of the Swedish company’s push to make fashion production more eco-friendly and will see smaller brands using Treadler in a wide variety of areas such as product development and sourcing, production and logistics.
Treadler will initially work on a small scale and provide a service that is tailored to suit the need of each client. The move is the first big announcement under new group CEO Helena Helmersson, but continues a sustainability focus that has run throughout the group’s operations in recent years.
Helmersson meanwhile added that the fashion industry as a whole hasn't been sustainable enough and that in order to future-proof it, companies have to transform their supply chains. H&M has been working on this and has realised that the output of its efforts can be valuable for others too.