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H&M sales up two per cent

H&M Q2 sales rose two per cent compared corresponding quarter of previous year. The total number of stores in H&M group was 4,801 as of May 31, 2018, compared to 4,498 in the same time previous year. Sweden-based H&M was founded in 1947. The business idea is to offer fashion and quality at the best price in a sustainable way. The group has 47 online markets and more than 4,800 stores in 69 markets including franchise markets. The number of employees amounts to more than 1,71,000.

H&M aims at using only recycled or sustainable materials by 2030. It launched a pilot project called Take Care in Germany. The project features in-store seamstresses, sales of garment care products and online advice. Take Care aims at encouraging H&M customers to extend the life of their clothes, giving them the means to take better care of their garments.

On products side, H&M has developed a cleaning line with environment-friendly detergents, a stain-removing spray and cleansing wipes for sneakers. Also available are a sewing kit, patches for worn-out clothes and a washing bag designed to prevent the dispersal in the water of the microscopic plastic particles shed by synthetic fibers.

 

 
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