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Heimtextil establishes trend forecast for coming season


Together with the Heimtextil Trend Council, the management of Heimtextil has established a trend forecast for the coming season. Trend Council members Anja Bisgaard Gaede from Spot trends & business, Anne Marie Commandeur from still instituut amsterdam and Kate Franklin and Caroline Till from London studio Franklin Till created a vision for the trend theme “Nothing New, Everything New”.

In the textile industry, digitalisation and sustainability are currently omnipresent innovation topics. The coronavirus pandemic ensures that both topics are becoming even more important in the home textile industry. Heimtextil Trends 21/22 provide an overview of the status quo of those developments. In addition, visitors of the Trend Space can look forward to a presentation of the new colours, materials and designs. Four areas showcase the collective trends: “Repurpose”, “Rewild”, “Reinforce” and “Revive”.

The Repurpose trend is a way of changing the product development narrative within the textiles industry, shifting from creating original textiles to curating existing textiles to form new visual expressions. Rewilding is the act of returning nature back to its original wild state, yet the trend Rewild goes beyond returning to nature. The trend Reinforce is about visual and compositional longevity within textiles and materials. It draws inspiration from how Scandinavian design merges design durability with pared back functionality. Reflecting youthful activism within our present perspective, attitude and behaviour toward our world of “stuff”, Revive is an exploration of creativity. With a focus on achieving greater emotional satisfaction through the process of creating rather than on the result, no rules apply to the mending, processing, learning and experimenting in Revive.