Diwali this year is expected to spell big business for exhibitors who participated at Heimtextil India and Ambiente India earlier this year. Heimtextil is the largest platform for portraying new ideas, thoughts and products in the home textile industry.

Raymond Home launched its 2016 autumn/winter collection at the Indian edition and received a tremendous response and started receiving orders from day one of the show itself. During this event it could connect with a lot of potential business associates eventually opening new avenues before Diwali. Having launched its new collection at the show, Raymonds presented an eccentric design display and seasonal hues of the story of lavish living that buyers can now see in stores.

For Rumours, launching its latest collection during Heimtextil helped it establish a customer base for the biggest festive season of India. Heimtextil provided opportunities to branch out to business-to-business trading and create a customer database. Over 10 new collections out in stores this Diwali.

Diwali celebrations are expected to improve business because of the increase in consumption and spend unlike other Indian festivals. Home and lifestyle industry players have been bullish on prospects with both big and small players coming up with Diwali focused collections, in keeping with the spirit of the festival.