Leading international fashion brand, Mango has appointed Helena Helmersson, former CEO, H&M Group, as a new independent member of its Board of Directors. This strategic move aligns with the brand’s international best practices and reinforces its commitment to a professionalized management model.
With over 20 years of extensive international experience in the fashion industry, Helmersson has served as the Chief Executive Officer of the H&M Group from 2020 to 2024. In this role, she spearheaded sustainability, production, and global operations. She is currently engaged as the Chairwoman, Circulose and Board Member, On Holding AG and Quizrr. Her global background and experience with a brand present in over 75 markets offer a crucial strategic perspective to Mango’s governing body.
Toni Ruiz, Chairman and CEO, Mango, avers, Helmersson’s vast international perspective and extensive experience in the fashion industry will undoubtedly propel the brand to new heights, Her expertise and visionary approach are invaluable assets that will enrich our leadership team and drive our global ambitions forward, she remarks.
Expressing her joy at the announcement, Helmersson states, Mango is pursuing a very ambitious plan, developing the brand and assortment, and bringing it to more customers around the world. At the same time, they are part of leading the sustainability practices in the industry,
With this addition, the Mango (Mango MNG) Board of Directors now comprises Toni Ruiz Chairman and CEO; Jonathan Andic, Vice Chairman, Daniel López, and Margarita Salvans, Executive Directors. The six independent directors include Jordi Canals, Jorge Lucaya, Jordi Constans, Marc Puig, Manel Adell, and now Helena Helmersson. Eugenia Jover serves as the Non-Director Secretary of the Board.
This strategic strengthening of the Board is a key part of Mango’s 2024–2026 4E Strategic Plan. The plan focuses on reinforcing the brand's differentiated value proposition, its commitment to innovation and sustainability, and driving significant sales expansion globally.
