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Indian creativity on display at Shanghai Intertextile

Renowned for its elegant fabrics and bold colours, India has long been associated with apparel fabrics and fashion. This year’s Intertextile Shanghai Apparel fabrics fair brought a piece of this subcontinental charm to Shanghai with the ‘India Pavilion’. Organized by the Cotton Textiles Export Promotion Council of India and the Synthetic & Rayon Textiles Export Promotion Council, there were over 30 exhibitors displaying some of the best that the region offers.

Piyush Chhatbar, Director of cotton print maker Prompt Impex said that although the company was new to the Chinese market, it is looking to test its products in the Chinese and Asian market as well as overseas as buyers from all over the world visit the event.

Proximity is one of the attractive factors that works for India besides there is great variety in Indian exhibitors from colourful cotton fabrics to suit and shirt fabrics for men’s apparel. “We have been regularly visiting Intertextile Shanghai Apparel Fabrics and are confident to find international buyers in the fair,” said Vishal Jain, Director, Rishabh Apparel.

Ashok Panjabi, Director, Tissues Sajavat believes that the market is tough. “We create new trends and designs to suit all markets and it looks like this Indian creativity is here to stay in China.