Delta Galil, an Israeli clothing company, has bought V F Corp’s three iconic Californian lifestyle brands including 7 For All Mankind. The other two brands are: Ella Moss and Splendid. The deal is considered a bargain and Delta Galil will be adding $300 million a year in revenues to its bottom line next year. 7 For All Mankind was started in Los Angeles in 2000 during the height of the premium denim boom. Splendid and Ella Moss were created by a lawyer. Revenues reached $95 million for the two labels in 2008.
VF Corp originally bought the labels for more than a billion dollars several years ago and saw revenues from the three drop several years in a row. The three contemporary sportswear brands are known for their luxury fabrics and trendy designs that help them command prices that go well over $100 a garment.
Delta Galil, a 40-year-old company, is known for making children’s wear, active wear and other garments for men and women. It owns several lingerie brands as well as PJ Salvage, a sleepwear and loungewear brand in California that it acquired last year. Its other labels include Schiesser, KN Karen Neuberger, Nearly Nude, Little Miss Matched and Fix.