Julie Driscoll has been appointed the managing director of London trade show Pure London. She was previously the show’s portfolio director. Working with the Pure team, its partners, suppliers and exhibitors, Driscoll will drive the next step in Pure’s evolution as the event unveils the new We Are London campaign for its February show.

The next edition of Pure London will take place from February 11 to 13. The event will host 800 brands across eight sectors and is expected to attract over 17,000 UK and international visitors. The campaign centers on the show’s location in the heart of the British industry, and invites the public to celebrate the carefully curated global line-up, described as inspirational and diverse.

To help exhibitors and visitors prepare for the show, organisers have launched a brand new website featuring a host of new tools, including a brand wish list, a live chat function and instant messaging to make appointments at the show.

Visitors to the show can add brand profiles and will receive tailored recommendations based on their interests and behavior, while exhibitors can now enjoy a quicker and easier process for creating their profile and uploading imagery.

Brands can also benefit from unlimited product tagging, which should result in better search and filtering functions.