Vancouver-based athleisure giant Lululemon has confirmed significant job cuts, impacting approximately 150 corporate employees at its Store Support Centers (SSCs). This decision is due to an evolving organizational structure, the company stated.

Reaffirming its commitment to supporting employees through this transition, Lululemon stated, these changes are part of a regular assessment of business operations to ensure future positioning. Through this move, the brand aims to operate with greater agility and further invest in growth, it added.

This restructuring comes amidst past concerns, including analysts' caution last spring regarding stagnant growth in the North American market. Additionally, in May 2024, Canada's Competition Bureau launched an investigation into Lululemon over ‘greenwashing’ allegations, concerning misleading environmental claims.

Despite these challenges, Lululemon was recently recognized as one of Canada's best employers, ranking 15th on Forbes' annual list earlier this year.