Macy's is the latest mass retail company to introduce merchandise that caters to Muslim consumers. The department store chain has announced that it's teaming up with Verona Collection, a modest clothing brand cofounded by Lisa Vogl and Alaa Ammuss, to stock a selection of dresses, pants, cardigans, tops, and hijabs.
The partnership stemmed from the retailer's The Workshop at Macy’s initiative, which aims to foster and support minority- and women-owned businesses into potential future retail partners. Retailers like DKNY have released one-off collections during the month of Ramadan and Eid. Even luxury major Dolce & Gabbana designed headscarves and coordinated abayas from their signature fabrics. Most collections however, target Muslim customers in the burgeoning Middle Eastern markets, where a young and growing middle class includes fashion-forward, luxury consumers.
Starting on February 15, shoppers will be able to shop an edit of Verona Collection's ready-to-wear piece.