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Messe Frankfurt launches new trade show for mainstream fashion


Messe Frankfurt is launching a new trade event, under the name Val:ue, for the mainstream fashion segment.

As per a Spin Off report, the event will be held parallel to the core events as part of Frankfurt Fashion Week from January 18-20, 2022.

The trade show will represent new looks and groundbreaking trends for the coming season from the segments of women's and men's clothing, shoes, leather goods, accessories and lifestyle, with the focus on companies with great brand awareness and a good distribution network that position themselves as drivers of innovation in retail.

In addition, Val:ue is to be supplemented by the pre-stage topic of Apparel Sourcing in Fashion. In this area, established as well as emerging players will show turnkey solutions for all participants of the fashion market–including white labels and private labels.

The new event will also address the topic of sustainability. It will support the 17 Sustainable Development Goals (SDG) of the United Nations. The SDGs will already be addressed at the inaugural event and will become a binding condition of participation for all participating companies from 2023.