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Metalbottoni: The branding ingredient that makes the difference

There are many novelties to be displayed by Metalbottoni at three of the most important events in the industry early in the new year. The company from Bergamo will is present at Munich Fabric being held from January 30 to February 1, and then at Milano Unica from February 6-8 and in Paris for the new edition of Première Vision Accessories from February 13 to 15.

For S/S 2019 season, Metalbottoni has implemented new sustainable processes. This production process has been implemented to obtain better results on products that reduce water consumption by half, reducing processing time and energy consumption. Metalbottoni has been able to introduce novel finishing with a polished and valuable look, perfect for the world of ready-to-wear. “Our Style Office daily activity” explains Maria Teresa Ricciardo, Creative Director at Metalbottoni, “is more and more oriented towards an approach that includes dedicated support to customers through all our technical and stylistic competences, in order to achieve a steadily improving level of personalization in our products.”

Among the novelties which will be presented during the three exhibitions, Monster SS 2019: the line dedicated to the most authentic denim is enriched by this new collection, restyled according to the most recent green technologies and the philosophy of sustainable denim, without neglecting intense and vibrant style touches. The line is increasingly enhanced by elements which address sportswear with strength, assertiveness and personality.

In this new collection, classic shapes are restyled in terms of proportions, from mini to oversize, deformed and renewed thanks to the choice of special paints combined with novel processing and finishing. The collection for the new season ranges from jeans buttons and rivets to chinos buttons, buckles and loops, rings, hooks and spring clips. Labora SS 2019: a range which includes buttons, buckles, plates and clips dedicated to pure fashion, for men and women: new proposal which remind us of earth, air and water elements with items in natural and earthy colours. Materials such as bronze and aged brass are matched with transparent and coloured polyester accessories, with pearly, polished and valuable finishing. For this season the collection shows a remarkable sportswear influence, with a range that goes beyond buttons, with hooks, spring clips, rings, loops and pulleys with bright and shiny colours, enhanced by the 3D-effect processing.

“Boosting research, innovation and offer in order to highlight our added value” says Gregorio Valli, CEO and President of Metalbottoni S.P.A, “along a path that leads us to be more and more of a branding ingredient for customers, who today see Metalbottoni not just as an outstanding manufacturer, but also as a consultant and strategic support partner.”