Outdoor apparel brand Patagonia has launched an online platform the ‘Patagonia Action Works’ platform which permits users to find local events, sign petitions in support of environmental issues as well as volunteering and donating money to local causes. Patagonia says it has supported activists working to find solutions to environmental issues since the last four decades. To this effect, the company has launched a platform ‘Patagonia Action Works’ to connect committed individuals to organisations working on environmental issues in their local communities. Patagonia’s founder, Yvon Chouinard says, Patagonia’s reason for existence is to force governments and corporations to take action in solving our environmental problems. Since the last 35 years, his company is giving out around $90 million to grassroot environmental activists. Patagonia says it supports people working on issues in the areas of land, water, climate, communities and biodiversity.
Lisa Pike Sheehy, VP, Environmental Activism at Patagonia, says “If we could connect our community, our friends, our customers, directly with local groups near where they live, working on issues they’re passionate about, suddenly these organisations would have the capacity to achieve even more.”
The California-based company donates a so-called ‘self-imposed tax’ consisting of a 1 per cent share of annual sales to the preservation and restoration of natural environments, through the ‘one per cent for the planet’ initiative.