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Première Vision revamps digital offerings

Première Vision has launched a new website, whose predominant color is white, and will enable users to search for fabrics using 13 different criteria: their textile components, certification, color, weight etc. The site will be initially limited to the ordering of fabric samples, with the placement of production orders a possibility at a later stage.

There will be an affordable subscription fee to access the site's tools. This is the initial economic model. In the longer term, it will be possible to place orders through the site, which will be able to offer more than just samples. The marketplace will be gradually deployed for fabrics, yarns, leather, accessories and sourcing. It will also include editorial content, akin to PV's trend forums, featuring specific insights on the range of products offered on the website by the show’s exhibitors.

Première Vision Digital, the wholly-owned subsidiary of PV which runs the marketplace, has set itself an initial target of 1,500 companies joining the marketplace, offering a range of about 70,000 products in the textiles, apparel, leather, accessories and textile design categories.

Exhibitors will be able to limit and control access to their products. On the buyers’ side, Première Vision intends to tap its database of 2,50,000 international buyers.

 
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