Premiere Vision is strategically changing its approach to highlight French savoir-faire (know-how) at its main fashion industry trade shows, effective in 2026.
The organization is evolving its Made in France PV show by integrating its offerings into two major events: Première Vision Paris and Blossom Première Vision.
This move is part of Première Vision’s commitment to align with market changes, aiming to boost the clarity, coherence, and synergy of its events. The goal is to better serve brands, manufacturers, and regional businesses while showcasing French craftsmanship on a larger, more impactful national and international stage.
The integration will strategically reposition the ‘Made in France’ content. The event will feature a dedicated showcase and new curated content to elevate the visibility of French craftsmanship. This is intended to enrich the visitor experience and strengthen the connection between local production, creativity, and innovation.
The Blossom Première Vision show will now include premium garment manufacturers, creating new links between exceptional materials and high-end fashion production.
This new, consolidated format is designed to offer French companies significant advantages including increased visibility, access to a broader, more diverse visitor base, new synergies between various market segments
Florence Rousson, Chair of the Executive Board of Première Vision, commented that this evolution gives ‘new momentum’ to the Made in France initiative by strengthening its business, inspirational, and strategic dimensions. She stated that the decision reflects the company's ambition to put French know-how at the center of the Première Vision experience, building a platform that remains true to its DNA as a global hub for creative, sustainable, and competitive fashion.
