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Primark to redesign the fashion industry

Primark has joined the Ellen MacArthur Foundation’s Make Fashion Circular initiative that aims to drastically redesign the fashion industry by creating a circular economy for fashion around the world.

The move is part of Primark’s environmental sustainability strategy, developed to reduce the clothing chain’s impact on the environment.

Primark will embrace the three key principles of the initiative: business models that keep clothes in use; materials that are renewable and safe; and solutions that turn used clothes into new clothes.

The programme, Make Fashion Circular, aims to ensure the fashion industry evolves into a sustainable sector that can benefit society and the environment. It was founded in May last year at the Copenhagen Fashion Summit as the Circular Fibres Initiative.

 
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