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Pure London to focus on the ‘Empowering Change’ theme this year


UK’s leading trade fashion buying event Pure London will focus on the overarching theme ‘Empowering Change’ this year. The event will be held from July 17-19, 2022 at the Olympia London venue and feature two retail industry legends Ed Burstell and Alan O’Neill, as keynote speakers.

On Monday July 18, Ed Burstell, Retail Executive, Liberty Stores, will discuss the expansion, growth and bouncing back of fashion industry. His adept leadership of Liberty during his near decade at the department store saw double-digit year-on-year growth driven by renewed focus on young British designers like Mary Katrantzou and Peter Pilotto, as well as spearheading a host of collaborations with brands like Nike, Barbour, and Levi’s, to highlight Liberty’s renowned floral prints.

Alan O’Neill, Managing Director, Kara will share his experiences of supporting iconic brands to grow their physical store sales on July 17, 2022. The event will be divided into five zones: Womenswear, Footwear, Accessories and Pure Jewel with Design Lab across these destination areas showing the newest and most innovative collections, and Pure Origin. A host of brands will showcase their Spring/Summer 23 Collections including One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe, Sonatachic, Joko Edu, ArtLove, Vilagallo, Envy Jewellery, ShanShan, Tale The Label, Italian Closet, Asiana, etc.


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