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Rebranded version of Momad to be held in February 2019

Ifema is reorganising its fashion and footwear trade shows. Its global sector event will be renamed as Momad (the abbreviation of Moda en Madrid, or Fashion in Madrid in English) and bring together Momad Metropolis and Momad Shoes into a unified whole. The first edition of the new concept will be held at Feria de Madrid from February 8-10, 2019.

The new version of Momad will also welcome shoe manufacturers and brands, which will be presented alongside clothing and accessories exhibitors. And brands with an interest in attending both events will be able to do so for a special price. Momad will coincide with Bisutex, MadridJoya and Intergift in order to create synergies between all the events and attract the largest number possible of exhibitors and visitors.

On October, 17, 2018 the institution announced ShoesRoom by Momad, a new showroom format to replace Momad Shoes. The first edition will take place in La N@ve, an industrial site close to the centre of Madrid, on March 01-03, 2019.

 

 
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