As per an Ecotextile report, Italian company Fashion Box’s brand Replay is claiming ‘double green standards’ for new denim being launched in partnership with fabric manufacturer ISKO. The new Hyperflex Re-Used denim blends lower impact raw materials with both reused cotton and recycled polyester. Its cotton is made from 10 per cent of waste cotton fibers while the recycled polyester is created from recycled PET bottles and other waste.
Replay has launched a collection of both skinny and straight jeans for men and women with the new material, selling at a hefty £150 per pair. The new material reinforces its focus on sustainability and meets the most stringent internationally-recognized eco-friendly standards.
ISKO, a brand of Turkey's Sanko Group, claims to be the world's largest manufacturer of denim, produces more than 250 million meters of fabric a year for customers in more than 60 countries.
