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Streetwear fashion gaining traction globally

"The recently held Pitti Uomo brought about trending men’s streetwear fashion. Among the most favoured ones are sporty and rapper-style inspired tracksuits, mixed with roomy shorts and comfy sweatshirts or hoodies. Roomy, boxy and oversize came out to be to the trendiest. Side stripes on trousers and sleeves, huge logos and visible patterns are some of the trends that are here to stay. These relaxed, young and cool aesthetics seem to be bringing a new vitality to the men’s and no-gender market."

 

 

Streetwear fashion gaining traction

 

The recently held Pitti Uomo brought about trending men’s streetwear fashion. Among the most favoured ones are sporty and rapper-style inspired tracksuits, mixed with roomy shorts and comfy sweatshirts or hoodies. Roomy, boxy and oversize came out to be to the trendiest. Side stripes on trousers and sleeves, huge logos and visible patterns are some of the trends that are here to stay. These relaxed, young and cool aesthetics seem to be bringing a new vitality to the men’s and no-gender market. Despite usually trends originate from the women’s world, this specific trend originates from a male and unisex world.

Streetwear fashion gaining traction globally

 

Burberry has launched its newest collection signed by Gosha Rubchinskiy. During the recently held June 2017 Paris shows, Valentino opted for sporty inspired looks, Vuitton reinvented surfer looks. In Milan, I’M Isola Marras revamped basketball tank tops and shorts. Andrea Pompilio played with huge logo tops. Marni mixed huge striped motives in the same outfit and Diesel Black Gold reinvented nylon windbreakers transforming them into cool coats, playing with stretch trousers, converting them into sexy urban fashion.

Upcoming new brands, who presented in Milan, have sported street collection. The newly relaunched Frankie Morello, has mixed inspiration from the surfing, biking and street life worlds for a new unique and fresh menswear collection.

A sense of belonging

Sabina Zabberoni, owner & executive buyer of the luxury stores Julian Fashion of Milano Marittima, Italy, has recently redesigned her men’s store in order to sell more brands such as, for instance, Nike, Puma, Reebok, and contemporary ones such as MSGM, GCDS, Common Projects and Maison Kitsuné. According to Zabberoni, streetwear is a dominating trend right now. It’s a perfect and very versatile companion for our frenzy lifestyle, but it also expresses an image that is comfy and glamour at the same time. Streetwear brands clearly express a sense of belonging – by simply wearing a streetwear piece – be it a t-shirt or a pair of shorts – the fashion addict can immediately identify with this world.

The start of streetwear

According to experts, Los Angeles is the place where this new streetwear fashion grew and developed as authentic street fashion culture. This trend has a great appeal among high-end fashion fans. Many brands are drawing inspiration from the streetwear world as they see that such products sell really well, commented Antonio Cristaudo, responsible for marketing and development at Pitti Immagine. Differently from authentic brands, prices for this new generation of high-end streetwear fashion are generally high. The reason being they are often made with fast forward thinking materials and innovative fibres, making it worth their price.

 
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