British fashion brand Superdry has extended its licensing agreement with Brand Collective in Australia for a period of 12 years. The multi-million dollar royalty deal grants Brand Collective exclusive rights to the Superdry brand in the region.

This extended partnership aims to usher in a ‘new era’ of growth, with both companies targeting a doubling of revenue to AU$100 million within the next five years. The collaboration promises new collections, bold designs, and an enhanced retail experience tailored to the Australian consumer's demand for style and quality.

This extension illustrates the value Superdry places on the trust, longevity, and continuity of the relationship between the two companies, says Julian Dunkerton, Founder and CEO, Superdry. This ongoing partnership will continue to grow and strengthen the brand across Australia, he adds.

An operator of 300 stores in Australia, Brand Collective partners with 16 other retailers. Superdry joins a portfolio of fashion brands including Reebok, Review, Clarks, and Hush Puppies.

Dave Thomas, CEO, Brand Collective, states, it heartening to see Australians embracing Superdry, The partnership between these two companies will help Brand Collective create a positive future for the brand in Australia, he adds.