Moscow Fashion Week, held from August 28 to September 2, 2025, wasn't just a showcase of beautiful clothing; it was a glimpse into the future of fashion. With the BRICS+ Fashion Summit running concurrently, the event served as a dynamic platform where creativity, sustainability, and cutting-edge technology converged. This season, designers embraced a forward-thinking approach, using AI, 3D printing, and upcycling to create collections that were both innovative and responsible.
AI-Powered couture
The most striking example of the fusion of fashion and technology was Mandragora's show, "Al Collection 1869/2025. Digital Heritage." In a groundbreaking collaboration with Sber, the brand reimagined an unfinished opera by Pyotr Tchaikovsky. The collection's libretto was co-written by the GigaChat AI, the musical score was composed by SymFormer AI, and the scenography was designed by Kandinsky AI. This project demonstrated how human artistry can guide artificial intelligence to create new forms of high art, merging a historical narrative with a truly futuristic vision.
Sustainability and upcycling
Designers also addressed the critical topic of sustainability, turning old materials into new, covetable pieces.
Alexander Arutyunov's collection was a deeply personal statement, created entirely from the brand's archival fabrics. He described it as a personal decision to "stop the flow of the new" and look inward, showcasing how a beautiful collection can be built from what already exists.
The Omsk-based brand Katler specialized in upcycling with its "Reimagine" collection, transforming seemingly identical silhouettes into one-of-a-kind creations.
Boyari showcased sustainable materials like Appleskin and Tencel,
while Alena Cojocaru's designs for Empress Catherine II were enhanced with upcycled elements from her own archives.
Even in children's fashion, Katee's Kids collaborated with figure skating legend Evgeni Plushenko on a sportswear line that was both functional and mindfully produced.
Futuristic and avant-garde
The runway also became a stage for bold, futuristic expressions. Artemisi from Brazil merged the medieval "castlecore" trend with cutting-edge technology, featuring 3D-printed tops with intricate, lifelike patterns. Ogo Citizen from Yakutsk explored the concept of "transformation" through deformed silhouettes and rigid structures that resembled forms born from chaos, creating an otherworldly, almost sci-fi aesthetic.
The brand Lesia Lisun continued its signature deconstructivist avant-garde aesthetic, while Pirosmani collaborated with media artists to present a Gothic-inspired collection with hand-painted fabrics and graphic prints.
This season, Moscow Fashion Week highlighted a compelling vision for the fashion industry—one that looks to technology and innovation not just for efficiency, but as powerful tools for storytelling and conscious creation.
